We came, we worked, and we left with unmistakable proof that what we’ve been building in affiliate marketing is working.

Forex Expo Dubai 2025 — an event included in the Guinness World Records for its scale and attendance — put the industry under one roof, and Grand Capital walked away with two clear pieces of recognition: Best New Forex Affiliate for the company and Affiliate Program Leadership Excellence for Sofia Mashkok.

No hype. Just results, seen and validated in front of one of the largest industry audiences the market has seen — remember, this expo was included in the Guinness World Records.

In this blog article, we’ll provide a brief account of the atmosphere: the team presence, how the booth performed, the interviews and recognition, what those awards mean for our affiliate growth, and what’s next.

 

The Team Showed Up — and Showed How It’s Done

 

We sent a cross-functional 12-member crew to Dubai, and they didn’t just stand behind a table handing out brochures. Sales, affiliate ops, product, marketing, and support worked the floor as a coordinated team. Everyone had a role: scheduled partner meetings, demo slots, media check-ins, and ad-hoc problem-solving for affiliates who dropped by.

That kind of cross-team focus matters, especially at an expo included in the Guinness World Records, where there’s no room for errors.

What stood out was how purposeful the interactions were. People came with specific needs — onboarding questions, tracking concerns, payout timelines — and our team delivered concrete answers and next steps on site. That’s the difference between a presence that looks good and a presence that actually produces results.

 

A Booth That Worked, Not Just Looked Good

 

We designed the booth to remove barriers. No one left with a vague promise. We ran live demonstrations of the affiliate onboarding flow and reporting tools, walked prospects through the setup process, and showed exactly how partners can track conversions and reconcile payments.

Those walkthroughs cut through marketing language and moved people closer to action.

Because this was an expo included in the Guinness World Records, the exposure level was exceptional — more qualified partners, more press interest, and more meaningful conversations in less time.

The visibility amplified the practical work we do: clear demos, quick answers, and follow-up plans that turned booth visits into concrete partnerships.

 

Interviews and Media — Straightforward Exposure

 

We handled several media check-ins and interviews during the expo. The focus was operational: how our affiliate model works, what we’ve changed to reduce friction for partners, and why partners are choosing to work with us.

Because the expo was included in the Guinness World Records, those conversations reached a larger audience. That meant the awards and what we do were visible to more partners and markets than a typical trade show — which is exactly the point of showing up.

 

Recognition — Two Awards That Mean Something Real

 

At the awards ceremony — at an expo included in the Guinness World Records — Grand Capital took home:

• Best New Forex Affiliate (Grand Capital)

• Affiliate Program Leadership Excellence (Sofia Mashkok)

These awards aren’t vanity. They reflect operational capability: partner onboarding, partner support, transparent reporting, and the relationships we’ve built. Sofia’s award is an individual recognition of leadership that translated into measurable improvements in partner experience. The company award recognizes program traction and the practical ways the program helps affiliates convert and get paid.

 

Why This Matters for Affiliate Growth

 

Winning awards on their own is good; converting those wins into better outcomes for partners is what we’re focused on.

Here’s what the expo — included in the Guinness World Records — helped show and accelerate:

• Faster onboarding: Partners saw the simplified path from sign-up to first conversion. That reduces friction and shortens the time to earn.

• Clear reporting: Demonstrating our dashboards on-site made it obvious how we reduce disputes and speed reconciliation. Partners left with confidence they could verify performance themselves.

• Human support: We resolved technical and payout questions at the booth — and partners appreciated human-led support over automated back-and-forth.

Those are practical growth levers, and they’re how affiliate traction turns into sustainable scaling.

 

What We’ll Do Next — Concrete Ambitions

 

Recognition at an expo included in the Guinness World Records is an important milestone, but it’s not the finish line.

Here’s how we’ll convert this momentum into measurable improvement for partners:

• Scale partner support: Hire and train more affiliate ops staff so every partner gets timely, knowledgeable help.

• Improve transparency: Roll out more robust exports and reconciliation tools so partners can audit their performance without friction.

• Localize onboarding: Build market-ready packs and compliance guides for priority regions so partners can activate faster.

• Upgrade tracking tools: Reduce technical loss and attribution gaps to protect partner revenue.

These are specific, operational steps — not slogans. We’ll measure progress by partner onboarding time, ticket resolution SLA, and payout accuracy.

 

A Special Thanks to Everyone

 

We’re grateful, and we’ll put that gratitude into action. Thanks to:

• Our affiliates and partners who met us at the expo — your questions and feedback are already shaping product priorities.

• Our 12-member team — everyone who worked long shifts at the booth, handled follow-ups, and kept operations tight. This win is built on execution.

• The organizers — staging an event of this size (included in the Guinness World Records) gave our work a platform where recognition translates into market visibility.

Gratitude here is a promise: we’ll turn what we learned into faster support, clearer tools, and better partner outcomes.

 

Bottom Line

 

Forex Expo Dubai 2025 — included in the Guinness World Records — gave Grand Capital a big stage. We used it to show real, operational strengths: a tight team, a results-driven booth, meaningful interviews, and measurable recognition.

The two awards we brought home validate those strengths and sharpen our priorities. We’re proud, and our pride is practical: it fuels the next phase. We’ll keep improving onboarding, transparency, support, and tracking so partners can earn more reliably and scale with confidence.

If you met us at the Guinness-recorded expo and want to pick up the conversation, reach out. The team that earned those awards is already working on the next set of improvements — and we want our partners along for the ride.